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Castrol | learndirect | ||
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e-marketing with impact - do the simple things well e-newsletters, banner ads, viral marketing campaigns and harnessing the power of word of mouth online, are all a vital part of the new marketing mix. Done badly and you risk alienating your audience - even breaking the law. Done well and you can strengthen your brand, interact with your audience and provide a measurable return on investment. More recently, organisations are also realising that electronic marketing is equally effective in engaging with their internal audience. Gently alert employees to a potential problem/training or communication need, then provide them with the solution – an electronic link to the relevant information and bingo! Push and pull communication ‘together at last’. theWorkshop provides creative, innovative and technologically elegant solutions to help you get results online - to either your internal or external audience. To see how we've helped our customers in this area, please select a client from the menu above. |